Salted caramel

Tip Top ran a stunt in Auckland recently to promote its new chocolate and salted caramel Trumpet. A company delivery truck “broke down” by the park in New Zealand’s media heartland and Instagram epicentre of Grey Lynn, with the hope of generating some social media excitement about its new flavour. Our biggest ice cream maker needed…

Bean-to-bar chocolate (new bar on the block)

In 2012 I wrote about the emergence of bean-to-bar chocolate makers in New Zealand – a craft food movement that, similarly to good wine and coffee, is about developing a product that is defined by the origin of its main ingredient. As an artisan food pursuit, the barriers to entry are steep – from sourcing…

Bean-to-bar chocolate

A wind-powered schooner glides into New York harbour transporting Dominican Republic cacao beans to a small chocolate company in NYC’s too-hip Williamsburg. It’s an alluring image that along with the company’s singular ethical vision, the exquisite chocolate wrappers, and the owners’ Civil War-era beards, shapes the Mast Brothers story – one of contemporary urban artisanship…